The Advantages of Promotional Gifts

Promotional gifts are complimentary gifts or prizes that are, made available to potential and current customers. The purpose for these promo gifts is dual. First, the free items often perform as a means of advertising the company its products and service. Second, the items are a useful way to keep the company name in front of existing customers, helping to build customer loyalty and long-term relationship. Promotional gifts come in all forms, sizes and shapes, with some gifts designed to be realistic while others are, intended to enthuse a sense of fun.
There are numerous different types of promotional gifts. Some of the more regular examples are everyday office supplies that are extolled with the company name and logo. These include such useful items as rulers, note pads, pencils and pens, magnets, mugs, and desk calendars. Small but useful promotional products of this type are perfect to take along when calling on an existing or current customer.
Not all of these simple but effective promo products are, created just for utilization in the office. Attractive and inexpensive giveaway items make it possible to maintain a relationship with the client after working hours. For example, golf ball markers are a great medium to keep a company’s logo in front of clients who play golf, as are sports towels or baseball caps. At the same time, these types of promotional items also provide advertising at no cost, for the company, as others notice the logo and the name on all promotional items.
Other and often more pricey promotional gifts are, utilized as prizes at trade shows, conferences and conventions. These can include items like sophisticated laptop bags, jackets, files and sweatshirts. Expensive giveaways are excellent for prizes at a drawing held at a trade show or convention, or as secondary prizes in a lottery promotion aimed at selling products or services to existing clients.
Whether utilized as prizes in promotional drawings or as goodwill giveaways to existing customers, gifts of this type are one of the least pricey ways to create a promotional advertising campaign. The products are, usually ordered in huge quantities with manufacturers offering good prices based on the total number of units ordered. This makes it comfortable for even small companies to afford the purchase of a few promotional giveaways that can be, handed out at local events, a business exhibition, or a convention.
Since many of the items are small in size, they can be slipped into an invoice mailing to customers as medium of saying “thank you” for the business generated. In some cases, the promotional strategy may engage sending double units to an existing customer. One unit is for the customer itself; while the second unit can be passed on to anyone the client knows who might be interested in the services or products offered by the dealer.
Other popular promo gifts that can be offered are coffee mugs, key chains, note pads, calendars , handbags and many more since practically anything can be branded with a company logo and given away.